Your email inbox is a minefield of potential threats. Ever thought that an email seemingly from Microsoft might be the one to catch you off guard?

Microsoft, the tech behemoth we’ve come to rely on, is now the top brand impersonated in phishing schemes. In these deceptive tactics, cybercriminals send emails with harmful links or attachments, aiming to pilfer your information.

While Microsoft isn’t at fault, it’s crucial for you and your team to remain vigilant against any suspicious communications.

In Q2 2023, Microsoft became the prime target for brand impersonation, representing a staggering 29% of all phishing attempts.

This puts them significantly ahead of Google, which is in second place at 19.5%, and Apple, trailing in third at 5.2%. Combined, these tech giants make up over half of all brand impersonation attacks.

So, what does this mean for your business?

The surge in counterfeit emails targeting countless Microsoft Windows and Microsoft 365 users globally is alarming. However, with keen observation, you can safeguard against identity theft and fraudulent schemes.

While the brands in the spotlight may shift over time, cybercriminals tend to stick to their modus operandi.

They craft their scams using authentic-looking logos, colours, and typography. Often, phishing attempts will feature domains or URLs that closely resemble the genuine article. Yet, a thorough examination of these, coupled with the message content, will usually reveal mistakes – the unmistakable hallmarks of a phishing endeavour.

A recent scam alerts users to purported unusual sign-in activity on their Microsoft account, luring them to a harmful link. These links are crafted to snatch everything from your login details to payment information.

And while tech companies remain prime targets, many scammers are pivoting to financial platforms like online banking, gift cards, and e-commerce. Notably, Wells Fargo and Amazon made the top five in Q2 2023, accounting for 4.2% and 4% of phishing attempts, respectively.

How can you fortify your business against these threats?

The solution is more straightforward than it appears. The optimal strategy against phishing is to pause, scrutinize, and analyze. Examine URLs, domains, and email content for inconsistencies.

If you need assistance in educating your team about these risks, don’t hesitate to reach out.


Wondering which brand is now the top target for phishing scams? Chances are, you interact with it daily. Find out more in our newest video…

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